Copywriting

Website copy: everyone has it in some form or another, but not all content is created equal. In the early days of websites used by businesses to advertise their goods and services, most were only displaying their contact information and a few photos of their business.

The days of minimal copy on websites are over. The average consumer now uses online tools to search for products and services. Savvy companies have now realized having informative, compelling content on their website that adds value will help them gain not only credibility, but ultimately business from their digital storefronts. Housing interesting and easy-to-read content on a website will add value to a brand and create trust in a customer’s mind.

Now that most businesses are aware of the importance of educational, high-quality content needed for their websites, more and more are hiring professional content writers to who can give them an edge in today’s increasingly competitive digital marketplace.

There are a multitude of reasons why a business should consider hiring a professional writer to bring their brand to life. It is important to emphasize “professional” as there are many freelance-type writers who do charge low fees, but whose lack of experience results in low-value content that has been refurbished or poorly researched. A professional writer has demonstrated abilities with a portfolio of published work, a willingness to research each company and industry they write for diligently and has a vast knowledge of writing styles and SEO best practices.

Website Copy for Competitive Choice from Buzz Bee Portfolio

Website Copy for Sunny Corp from Buzz Bee portfolio

1. Money and Time Are Saved

Most companies don’t have the resources to hire an in-house content creator. The time it takes to find, train and hire a person to be a full-time staff member is immense, and even when they find someone, the salary, payroll taxes and benefits add up. Many business owners may try to come up with content on their own, but lack of time or writing skills often results in substandard work.

Choosing to outsource writing can guarantee savings in money as well as time. The choice to contract an experienced writer will ensure a business can meet its ever-growing content needs with someone who is an expert in becoming the voice of a business and brand. The best part of hiring a professional copywriter is that a business owner can concentrate on their core functions and day-to-day activities with peace of mind that online visitors are informed and updated on the core values, products and services their company offers.

2. Increase Search Engine Ranks

Specialized website copywriters comprehend the complexities of search engine optimization (SEO) and search engine marketing (SEM). Through their writing, they will ensure content is not only easy to read and captivating, but also optimized for search engines. One of the main drivers of a good search engine ranking is written content. The better the ranking, the more likely people will visit a website and purchase products and services.

3. Benefit from Writing Expertise

An experienced website copywriter will skillfully craft content that defines your company’s products and services in a way that adds value to clients. Copywriters are highly skilled at writing engaging content that will increase your website’s degree of conversion. The ultimate goal for a business website is one that not only attracts visitors, but also encourages them to convert into paying customers. A skilled writer of content identifies exactly how to create content that informs and converts at the same time.