What are the different social media profiles you provide services for?
The main three social sites that we work with are Facebook, Instagram and Twitter. However, our team also serves client needs on Youtube, Pinterest, Trip Advisor and Google My Business. We are happy to help with any of the above services as each business has unique needs.
Will I need to provide photo or video content or can you handle everything?
We can certainly provide photos/videos for our clients. However, we do encourage businesses to send us as much photographic and video content as possible so that we can create truly unique and curated posts specific to our client’s business.
Will I tell you what to post or will you come up with it?
When a client first signs on for social media services, we sit down with them to go over opportunities and goals. Once we understand the client’s business and have had time to research industry standards, we will outline a proposed posting schedule that will be reviewed by the client. Once the client approves, we will handle the rest! Each month, we touch base with our clients to make adjustments and additions to the social posting plan.
How will I know if my posts are accomplishing my goals?
We send detailed metrics at the end of each month to outline accomplishments and numbers as well as suggestions on realigning strategy in future posts if needed.
Should I consider doing paid advertisements?
We suggest a well-rounded approach to professional social media. Organic social media posts made consistently will not only give a business a professional look and feel, but also foster a sense of trust among followers due to the fact that they see posts often and feel that they can easily reach out. Businesses that pair a paid advertising campaign with organic strategy are able to break outside their network and target specific demographics. With organic and paid working hand-in-hand, users engaging with paid advertisements are likely to become ambassadors of a brand when creative posts are made consistently on the social page.