It’s safe to say that those who own businesses of any size need an effective social media marketing plan in place. The average person is spending over two hours a day on social media discovering products, services and brands directly from their computers or smartphones. Why not make it easy for them to come in contact with your company? Take a look at just a few benefits of implementing a professional social media strategy.
A great aspect of social media is its ability to get your company name in front of a large audience fairly quickly and easily. Having an active presence on multiple social channels makes it easier for people to find you and directly interact with your business through comments, direct messages and mentions. Your business updates, educational tidbits, tips, sales and promotions will pop up in your followers’ feeds and keep your name at the top of their minds. The more your business is seen, the more likely it will be discussed and thought of when it comes time to make a purchase. Building relationships with your followers through daily interactions builds loyalty and increases positive word of mouth.
One of the biggest benefits of social media marketing that many business owners don’t immediately recognize is the boost it provides in search engine rankings. Let’s face it, if it were easy to get to the top of the page on all Google searches everybody would be doing it. Competition is tough, and search engine rankings for websites will continue to increase in value as more of your competitors make the switch to digital marketing. Google will look at your social media presence when determining where your business is displayed on search results. This is largely due to the fact that Facebook, Twitter and Instagram are some of the most visited websites in the world. When someone is searching for the name of your business, the first results will likely be your website, the next few will probably be your social media pages. Brands with relevant content, engaged followers, and backlinks to their respective websites all contribute heavily to local and organic search results.
Professional social media marketing is perfect for creating repeated call to actions without seeming redundant. There are so many ways to creatively engage users in a way that will drive conversions. It can be difficult to get all of your calls and website traffic from search engines or traditional forms of marketing alone. Through social media, businesses can open up a new source for inbound traffic and calls.
Facebook, Instagram, LinkedIn and Twitter are perfect platforms to learn about your current and ideal customers. Knowing what your target audience likes, how they find information, what they find funny and how they make purchase decisions is vital to the long-term success of your business. The more you know about who are selling to, the better you will be able to solve their problems and cater to their needs.
That’s why it’s called social media marketing. Social selling through your everyday posts can help you convert more customers. Every social media post is an opportunity for a customer to convert. Grab someone’s attention with a post about your latest article and get them on your website. Keep them engaged and they will be staying on your site longer. The longer someone stays, the more likely they are to convert. Not every post will result in sales, but each and every post is resulting in impressions, thus increasing your odds for brand recall and eventual conversions.
If you are uncertain if your social presence is up to date, or if you need a hand creating compelling, share-worthy content we can give you a hand. We have a great team that can create and publish high-quality original content for the all of your social media channels. Let us help you make the most of your social media marketing.